Dangerfield is an Australian fashion brand founded in Melbourne, known for its alternative style that combines vintage influences with contemporary trends. Offering a range of clothing and accessories characterised by bold prints, quirky patterns, and a rebellious attitude, Dangerfield caters to individuals who embrace creativity and self-expression. The brand's stores also stock other unique labels, including the beloved Princess Highway, which is known for its vintage-inspired, feminine charm and whimsical designs.